RESPECTLY.AI

Glossary

Industry terms — TCPA, 10DLC, DKIM, MCP, and more.

  • 10DLC

    10-digit long code; the US carrier-registration system for business SMS from standard local numbers.

  • Add-on

    A paid pack that adds capacity (extra SMS, voice minutes, users, phone numbers) above your plan's default.

  • AMP for Email

    Google's framework for interactive email content, supported as a form delivery option on Pro/Enterprise.

  • CAN-SPAM

    The US federal law governing commercial email; requires accurate identification, physical address, and a working unsubscribe.

  • CASL

    Canada's Anti-Spam Legislation; governs commercial electronic messages and requires express or implied consent.

  • DLR

    Delivery Receipt; the carrier-returned status indicating whether an SMS was delivered.

  • DKIM / SPF / DMARC

    Email authentication standards used to prove your domain authorized a message; required for high deliverability when sending from your own domain.

  • DNC / DNCL

    Do Not Call list / Do Not Call List (Canada); national registries of phone numbers that have opted out of telemarketing.

  • FTSA

    Florida Telephone Solicitation Act; one of the stricter US state mini-TCPA laws.

  • GDPR

    The EU's General Data Protection Regulation governing personal data.

  • Helcim

    Our PCI-compliant payment processor.

  • LGPD

    Brazil's Lei Geral de Proteção de Dados, similar to GDPR.

  • MCP

    Model Context Protocol; the open standard used by ChatGPT, Claude, Copilot, and Gemini to invoke external tools. Respectly exposes 40+ tools via MCP.

  • OOBE

    Out-of-Box Experience; the 8-step onboarding wizard that runs on first login.

  • Policy Routing Engine (PRE)

    Respectly's internal compliance engine that evaluates every send against eligibility and constraint rules before it leaves the platform.

  • REPEP

    Mexico's Registro Público para Evitar Publicidad; the national do-not-disturb registry.

  • TCPA

    The US Telephone Consumer Protection Act; governs autodialed calls, prerecorded voice, and SMS to wireless numbers.

  • TSR

    The US Telemarketing Sales Rule, including the 31-day National DNC scrub requirement.

  • UltraVox

    The conversational voice AI provider used for Respectly's AI voice calls.

  • Workflow

    A branching automation graph built in the visual workflow builder.

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