Glossary
Industry terms — TCPA, 10DLC, DKIM, MCP, and more.
10DLC
10-digit long code; the US carrier-registration system for business SMS from standard local numbers.
Add-on
A paid pack that adds capacity (extra SMS, voice minutes, users, phone numbers) above your plan's default.
AMP for Email
Google's framework for interactive email content, supported as a form delivery option on Pro/Enterprise.
CAN-SPAM
The US federal law governing commercial email; requires accurate identification, physical address, and a working unsubscribe.
CASL
Canada's Anti-Spam Legislation; governs commercial electronic messages and requires express or implied consent.
Consent levels
The six tiers Respectly tracks: Unknown, None, Opt-Out, Implicit Opt-In, Express Opt-In, Written Express Opt-In.
DLR
Delivery Receipt; the carrier-returned status indicating whether an SMS was delivered.
DKIM / SPF / DMARC
Email authentication standards used to prove your domain authorized a message; required for high deliverability when sending from your own domain.
DNC / DNCL
Do Not Call list / Do Not Call List (Canada); national registries of phone numbers that have opted out of telemarketing.
FTSA
Florida Telephone Solicitation Act; one of the stricter US state mini-TCPA laws.
GDPR
The EU's General Data Protection Regulation governing personal data.
Helcim
Our PCI-compliant payment processor.
LGPD
Brazil's Lei Geral de Proteção de Dados, similar to GDPR.
MCP
Model Context Protocol; the open standard used by ChatGPT, Claude, Copilot, and Gemini to invoke external tools. Respectly exposes 40+ tools via MCP.
OOBE
Out-of-Box Experience; the 8-step onboarding wizard that runs on first login.
Policy Routing Engine (PRE)
Respectly's internal compliance engine that evaluates every send against eligibility and constraint rules before it leaves the platform.
REPEP
Mexico's Registro Público para Evitar Publicidad; the national do-not-disturb registry.
TCPA
The US Telephone Consumer Protection Act; governs autodialed calls, prerecorded voice, and SMS to wireless numbers.
TSR
The US Telemarketing Sales Rule, including the 31-day National DNC scrub requirement.
UltraVox
The conversational voice AI provider used for Respectly's AI voice calls.
Workflow
A branching automation graph built in the visual workflow builder.
Related topics
Getting Started & Account Setup
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Read moreBilling, Add-Ons & Payments
How billing works, overage rates, add-on packs, invoices, and refunds.
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